September 29, 2021
Watch These 5 Agents Shine
So you’re thinking about incorporating listing videos into your listing strategy…
We don’t blame you. It’s a tool you can leverage to help you and your real estate business stand out amongst the sea of agents fighting for online real estate leads looking to list their homes.
However, the thought of producing a listing video can be intimidating. You’re probably wondering:
When it comes to creating listing videos you don’t need a huge budget to execute a great-looking video.
There are, however, a few key elements that you need to keep in mind before you start. If you do, you’ll be well on your way to producing quality listing videos that entice buyers and keep your sellers happy.
We’ve put together a list of agents that produce the best listing videos. Before we dive into the list, let’s go over the key elements that make a great listing video.
There are five key ingredients that you need to keep in mind when you’re thinking about creating a listing video:
When it comes to video, you want to make sure that you are recording HD video that has great lighting and exposure, color, is steady, and not grainy. You don’t want potential buyers to feel like they’re watching a remake of The Blair Witch Project.
The great news is that if you have a smartphone you are already well equipped to capture high-quality video.
This is arguably more important than the video. Especially if you plan to talk through your listing video. You don’t have to have a fancy microphone, you simply have to be mindful of your surroundings, your position, and speak clearly.
Where are my theater nerds? If you’ve ever done any sort of theater you know that you never have your back toward the audience. The same applies to the camera. Never turn your back to the camera and start talking.
When it comes to music, you should include it in your listing video. Especially if you aren’t going to be talking through your listing video. Another thing to be aware of with music is the audio levels. If you incorporate music and audio you want to make sure neither is competing with one another.
When editing, you don’t have to have expensive software to get the job done. It’s important to make sure that your cuts and jumps are clean. Don’t use outdated transitions. And make sure you adjust the audio and music accordingly. Aside from that, experiment with onscreen callouts and other elements.
Just keep in mind that too many gimmicky sound effects can cheapen the video.
This is by no means required. However, part of what makes these listing videos interesting is the unique element that the agents add. This is just something to consider when you get comfortable making listing videos.
You don’t need expensive equipment or a crew to shoot a listing video. All you need is the phone in your pocket.
The agents on this list show that you don’t have to have a big budget to bang out a great listing video.
Why It Works:
Nicole has great audio and video quality. None of the elements are competing with one another and everything is edited together seamlessly.
Nicole doesn’t try to walk the viewer through the home. Instead, she stands in one location describing the home and all of its features and then overlays clips of the areas that she is talking about. This really elevates the look and feel of the listing video and can be done with an iPhone, tripod, and a gimbal.
Why It Works:
Jonathan’s listing video is very clean. Like Nicole, he talks viewers through the listing and overlays clips of the home accordingly. The edits are clean, the music doesn’t compete with his voice over and the quality of his audio is great.
Jonathan also incorporates some drone footage. This is not necessary but adds a nice element to the overall feel of the video.
Why It Works:
Claire’s listing video is a really great example of how someone can make a great listing video, show off property highlights, and keep things really quick and simple. She adds uniqueness by having fun with the audience and showing off her personality.
Why It Works:
The video quality is great. The music isn’t too loud. Unlike the other features, caprika Realty doesn’t talk thru the listing video. This is a great example of a well-put-together video that doesn’t include any voice-over. The uniques aspect of this listing video is that Caprika Realty takes the time to highlight areas and businesses surrounding the home that might be of interest to potential buyers.
Why It Works:
Kyle walks viewers through the property. The video quality is great. His audio levels are great and there are no points where his voice is competing with the music. Kyle also adds onscreen callouts with property details.
If a picture says a thousand words then a video is priceless.
If you saw our last list, 7 Real Estate Agents That Are Using Video and Killing it then you already know that video can be an incredibly valuable tool for building trust with your online real estate leads.
Video isn’t going anywhere. And smartphones make creating great video content accessible for everyone.
What do you think of our list? Do you agree with us? Have you heard of any of the agents before? Did we leave off someone you know who is producing great listing videos?
Let us know.
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