October 14, 2021


Ginger Crosbie

Stop Wasting Your Time, Energy, and Money On Finding The Right ISA

What’s really the best solution for your growing business

The problem isn’t that you haven’t found the right ISA…

The problem is you’re trying to in-source something that probably should be outsourced. 

Finding, hiring, on-boarding, and continuing to train the right person for your ISA role is a waste of your valuable time, energy, and money. 

You’re already limited in time. You’re a successful agent with:

  • Contracts to write, 
  • Houses to show, 
  • Inspections to attend, 
  • Sales to Negotiate, 
  • Closings,
  • And much more.

 So why are you pouring so much of your time into finding the right ISA?

Instead, you should consider hiring a real estate ISA company. (Hint: read Choosing The Best Real Estate ISA Company To Qualify Leads And Boost Your Gross Commission Income (GCI).

And not one of those chatbot services, but a true real estate ISA company, like Smart Alto, with humans capable of making real connections and getting a response from your leads. 

(By the way, Smart Alto is a National Association of Realtors® Second Century Ventures REACH participant? That means we're the National Association of Realtors thinks we’re pretty awesome at helping real estate agents hit their revenue goals.)

You Need a Specialist

Think about it.

Let’s say you discover a lump in your hand…

If you go to your general practitioner they may have an idea of what the lump could be, but it’s not their specialty...

The doctor will likely refer you to a specialist, like an Orthopedic, because though they are great at helping to monitor your overall well-being they are not adequately trained to monitor and treat something like Dupuytren's Contracture.

You need the same sort of specialization inside your business.

When you spend your time trying to find, hire, train and maintain a real estate ISA it’s like you’re trying to teach a generalist how to be a specialist.

A generalist can make a great assistant, but you need a specialist when it comes to something as important as your lead follow-up. 

You need someone that can immediately start follow-up with your real estate leads, get a response and help you get on the phone with those leads. 

At Smart Alto, our team can be up and running following up with your leads in as little as two days. 

If your real estate ISA can’t do that from day one, stop wasting your time.

It’s a Bad Investment (For Most Agents)

We’ve spent a lot of time breaking down the true cost of hiring an in-house real estate ISA on the blog. Check out, Hire A Real Estate ISA vs. Real Estate ISA Company for a full breakdown. 

Finding the right ISA requires a huge investment. It takes time, money and energy on your part. You have to:

  • Recruit
  • Interview
  • Train
  • Retain, and
  • Incentivize 

That’s a huge commitment for someone that needs an ISA that can hit the ground running. 

Hiring a single ISA for your real estate business can take anywhere from 3 to 5.5 months. 

On top of that, you have to consider how you’ll compensate and incentivize the person you’ll hire. To hire a full-time real estate ISA you could be spending $40,000 to $65,000 per year on just one employee to follow up with your online real estate leads. 

Why spend $40K-$65K on one ISA when you can spend $3k-$12K per year and have a fully trained team of real estate ISAs?

You Need Availability

You need someone that can follow-up with your online real estate leads 24/7/365.

It shouldn’t matter if it’s 2AM, the 4th of July, or a Saturday in October.

We live in a world that never sleeps… And your leads have busy lives. Many probably don’t work the standard 9A-5P. 

That means that you have leads that are going to be browsing Facebook at 2AM while on their meal break, they are going to see your ad, fill out your form, and want an immediate response. 

ASAP or 9AM the next morning is too long for your lead to wait…

The best way to get a response from an online real estate leads is to respond to them within 5 minutes of their inquiry.

Your response time has a huge impact on your lead conversion. 

You would need to hire 4 full-time ISAs to get 24/7/365 coverage. 

When you hire a real estate ISA company, like Smart Alto, that specializes in following up with your leads, getting a response and converting that lead into a 15-minute appointment on your calendar you get the benefits of scale.

We have a team of highly trained real estate ISAs stationed in 3 different areas available 24/7/365 to respond to your leads.

You Don’t Have Time

Insource or outsource?

Chatbots or humans? 

Appointment setting service?

You have a lot of options when it comes to finding the right ISA for your growing real estate business. 

Finding the right ISA to meet your needs, be it insource or outsource, requires a tremendous amount of time, energy, and money. 

And if you're sourcing and hiring an ISA there is no guarantee that the person you find will be the right fit for your needs. 

Stop it. 

We already know that you don’t have time to consistently follow up with your leads which is why you’re looking for an ISA in the first place…

You definitely don’t have the time, energy, or money to continue searching for the right ISA. 

So what do you do?

A great place to start is to download The Ultimate Guide To Real Estate ISAs.

Ginger Crosbie

Content Marketing Manager at Smart Alto

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