Privacy Policy

Fincap d/b/a Smart Alto

Smart Alto ("Smart Alto" "we" “our” or “us”) respects your privacy and is committed to protecting it through our compliance with this privacy policy.- Please note that by visiting or using (the “Site”), the Smart Alto desktop and/or the real estate lead qualification and long-term follow up services and the various other related features, functions, software, applications, websites and networks (collectively, the “Services”) provided by Smart Alto, you are accepting the practices described in this privacy policy. This privacy policy is incorporated by reference into the Terms of Service (the “Terms”) that govern your use of the Site, the Applications and the Services.- This policy describes the types of information we may collect from you or that you may provide when you access or use the Site, the Applications, the Services or other features, functions, services products and our practices for collecting, using, maintaining, protecting and disclosing that information.- This policy applies to information we collect:In accessing and using the Site.
In registering to use the Applications and the Services.
In accessing and using the Applications and the Services.
In e-mail, text and other electronic messages sent through or use of the Site, the Applications and the Services.
When you interact with other users of the Applications and the Services.
When you send any content through the Site, the Applications or the Services.
When you interact with our advertising and applications on third-party websites and services.
Through services provided to us by companies, agents or contractors.
Through services provided to you by companies, agents or contractors.
- It does not apply to information collected by:Us offline or through any other means, including on any other website operated by Smart Alto or any Third party; or Any third party, including through any application or content (including advertising) that may link to or be accessible from or on the Site, the Applications or the Services.- Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use the Services, the Applications or the Site. By accessing or using the Services, the Applications or the Site, you agree to this privacy policy. This policy may change from time to time. Your continued use of the Services, the Applications and/or the Site after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates. Occasionally, we will update our subscriber base via email and in the application concerning changes to our privacy policy.

Minors under the Age of 18

Neither the Site nor the Applications are intended for minors under 18 years of age. No one under age 13 may provide any information on or through the Site, the Applications or the Services. We do not knowingly collect personal information from children under 13. If you are under 18, do not use or provide any information on or through the Site, the Applications or the Services or any of its features/register on the Site or the Applications, use any of the interactive or public comment features of the Site. the Applications or the Services or provide any information about yourself to us, including your name, address, telephone number, e-mail address or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at

Information We Collect About You and How We Collect It

We collect or may collect several types of information from and about users of the Site, the Applications and the Services, including:Information by which you may be personally identified, such as name, postal address, mobile number and e-mail address ("personal information");Financial and billing information;Analytics information;Information that is about you but individually does not identify you, such as IP address and date and time of visit;Information from your device, including contact information, and images and other information from your device’s camera and photos;Usage information, including how you communicate with other users of the Services, the Applications and the Site, such as the time, date, sender, recipient of a picture, the number of messages you exchange with other users, which users you exchange messages with the most, and your interactions with messages (such as when you open a message or capture a screenshot);The content you provide and information about that content, such as if the recipient has viewed the content, replayed the content, and the metadata that is provided with the content;Information contained in the comments and postings on or through the Applications or the Site;Device information such as the hardware model, operating system version, unique device identifiers, browser type, language, wireless network, and mobile network information (including the mobile phone number);Location information when you use the Applications or the Site; and/orAbout your internet and mobiles connections, the equipment and operating system you use to access the Services, the Applications and the Site usage details. We collect this information:Directly from you when you provide it to us.Automatically as you navigate through or use the Site, Applications and the Services. Information collected automatically may include usage details, IP addresses and information collected through cookies and other tracking technologies.From third parties, for example, our customers, business partners and other third parties that provide us or you with certain services.Certain web transactions may also involve you calling us or our calling you.

Personal Information Definition

Information You Provide to Us. The information we collect on or through the use of the Services, the Applications or the Site may include:Information that you provide by registering or filling in forms or applications on or through the Applications or the Site. This includes information provided in connection with registering to access and use the Services and the Applications, posting photos, comments and other information or requesting further services or products. We may also ask you for information when you report a problem with the Services, the Applications or the Site.Records and copies of your correspondence (including e-mail addresses), if you contact us.Your responses to surveys and questionnaires that we might ask you to complete for research and marketing purposes.Details of transactions you carry out through the Services, the Applications or the Site, including registration for the Services.Your search queries on or through the Site, the Applications or the ServiceYou also may provide pictures, audio and video recordings, text, data, information and other input or any other content linked, posted, and/or submitted by you or other users to be published or displayed (hereinafter, "posted") on the Site or the Applications, or transmitted to other users of the Services, the Applications or the Site or third parties (collectively, "User Content"). Your User Content is posted on and transmitted to others at your own risk. We cannot control the actions of other users of the Services, the Applications or the Site with whom your User Content is shared. Therefore, we cannot and do not guarantee that your User Content will not be viewed by unauthorized persons.Information We Collect through Automatic Data Collection Technologies. As you navigate through and interact with the Services, the Applications or the Site, we use or may use automatic data collection technologies to collect certain information about your equipment, browsing actions and patterns, including:Details of your use of the Services, the Applications or the Site, including traffic data, location data, logs and other communication data and the resources that you access and use on or through the Services, the Applications or the Site.Information about your computer, mobile phone and other devices, internet and mobile connection, including your IP address, operating system and browser type.The information that we collect automatically is statistical data and does not include personal information, but we may maintain it or associate it with personal information we collect in other ways or receive from third parties or you provide to us. It helps us to improve the Services, the Applications and the Site and to deliver a better and more personalized service, including by enabling us to:Estimate our audience size and usage patterns.Store information about your preferences, allowing us to customize the Applications and the Site according to your individual interests.Speed up your searches.Recognize you when you return to the Applications or the Site

Use of Cookies and Other Tracking Technologies

The technologies we use for this automatic data collection may include:Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of the Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to the Site.Other Tracking Technologies. In the future, we may use other tracking technologies for automatic data collection.

Third-party Responsibilities and Services

We may use or partner with other third-party companies, agents or contractors for various purposes in connection with our business and operations (“Service Providers”), including, billing and payments, relationship building, the marketing and growth of our business and the performance of services on our behalf, such as gathering and analyzing information and the provision of services to you. In the course of performing these responsibilities and providing such services, these other companies may have access to your information. We may also share information, including your information, with these Services Providers in order to enable them to perform these responsibilities and to provide these services. Many Services Providers have adopted their own privacy policies, which are not subject to control by Smart Alto. You should always review the policies of these Service Providers to make sure that you are comfortable with the ways in which they collect, use, maintain, protect and disclose your information.

Use of Remarketing with Google Analytics and Google Adwords

The Site may use the Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors to the Site. It could mean that we advertise to previous visitors who haven’t completed a task on the Site, for example using the contact form to make an inquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Service Providers, including Google, use cookies to serve ads based on someone’s past visits to the Site. Of course, any data collected will be used in accordance with this privacy policy, Google’s privacy policy or the privacy policy of other remarketing services used by Smart Alto.You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to, you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin.We may use Google Analytics remarketing codes to log when users view specific pages or take specific actions on a website. This allows us to provide targeted advertising in the future. If you do not wish to receive this type of advertising from us in the future you can opt out using the DoubleClick opt-out page or the Network Advertising Initiative opt-out page.Google has additional information available about its Remarketing Privacy Guidelines, Policies, and Restrictions on its website.

How We Use Your Information
We use information that we collect about you or that you provide to us, including any personal information:To provide you the Services and the Applications and the content and the other products and services that you request from us.To provide the Site and its contents to you.To process and complete transactions, including registration for the Services, and send you related information.To provide technical and other support to you.To provide you with notices about your account.To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.To notify you about changes to the Services, the Applications or the Site. To allow you to participate in interactive features on or through the Services, the Applications and/the Site. To enhance the safety and security of the Services, the Applications and the Site and our products and services.To verify your identity and prevent fraud or other unauthorized or illegal activity. If you use the Services, the Applications or the Site outside of the United States, information that we collect about you may be transferred to servers inside the United States and maintained indefinitely, which may involve the transfer of information out of countries located in the European Economic Area and other parts of the world unless otherwise prohibited by applicable law or agreed by Smart Alto and you. By allowing Smart Alto to collect information about you, you consent to such transfer and processing of such information without restriction. We may also store some information locally on your computer or other devices. For example, we may store information as local cache so that you can open the Site and the Applications and view content faster. If you do not want us to use your information in this way, you may opt-out as described below in Choices About How We Use and Disclose Your Information.Although users from all over the world may access the Site, the Applications and the Services, keep in mind that no matter where you live or where you happen to use our services, you consent to us processing and transferring information in and to the United States and other countries whose data protection and privacy laws may offer fewer protections than those in your home country.

Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.We may disclose personal information that we collect or you provide as described in this privacy policy:To our subsidiaries and affiliates.To our customers in connection with the Services.To Service Providers, contractors and other third parties we use to support our business, including credit card payment processors and marketing support.To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of Smart Alto's assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by Smart Alto about users of the Site or the Applications is among the assets transferred.To fulfill the purpose for which you provide it.For any other purpose disclosed by us when you provide the information.With your consent.We may also disclose your personal information:To comply with any court order, law or legal process, including to respond to any government or regulatory request.To enforce or apply the Terms and other agreements, including for billing and collection purposes.If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Smart Alto, our customers or others.

Choices About How We Use and Disclose Your Information. We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

Tracking Technologies and Advertising.  You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe's website. If you disable or refuse cookies, please note that all or some parts of the Site, the Applications and/or the Services may then be inaccessible or not function properly.

Promotional Offers from Smart Alto.  

If you do not wish to have your e-mail address/contact information used by Smart Alto to promote our own or third parties' products or services, you can opt-out through the unsubscribe mechanism at the bottom of the applicable email. This opt out does not apply to information provided to Smart Alto as a result of a service or other transaction.We do not control third parties' collection or use of your information to serve interest-based advertising. You may be able to opt out of receiving personalized advertisements from companies who are members of the Network Advertising Initiative or who subscribe to the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising. For more information about this practice and to understand your options, please visit: and You may also use TRUSTe's Preference Manager at

Accessing and Correcting Your Information

You can review and change your personal information by logging into the Applications and visiting your account profile page.You may also send us an e-mail at to request access to, correct or delete any personal information that you have provided to us. We cannot delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.If you delete your User Content from the Applications or the Site, copies of your User Content may remain viewable in cached and archived pages, or might have been copied or stored by other users of the Servers, the Applications or the Site. Proper access and use of information provided on or through the Site, the Applications or the Services, including User Content, are governed by the Terms.

Data Security

We understand that the security of your personal information is important. We provide reasonable administrative, technical, and physical security controls to protect your personal information. However, despite our efforts, no security controls are 100% effective and Smart Alto cannot ensure or warrant the security of your personal information. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Site.The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of the Site and/or or the use of the Services and the Applications, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of the Applications or the Site. The information you share in public areas may be viewed by any user of the Applications or the Site.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page with a notice that the privacy policy has been updated on the home pages of the Applications or the Site for at least 30 days. If we make material changes to how we treat our users' personal information that are materially less protective than provided in this policy, we will use reasonable efforts to notify you by e-mail to the e-mail address specified in your account and/or through a notice on the home pages of the Site and to attempt to get your consent to the changes. The date the privacy policy was last updated is identified above. You are responsible for ensuring that we have an up-to-date active and deliverable e-mail address for you, and for periodically visiting the Site and this privacy policy to check for any changes. Like our Terms, of which this policy is a part, your use of the Services, the Applications or the Site, and/or continued use of the Services, the Applications or the Site after our efforts to contact you means that you agree to be bound by such changes.


The policies indicated in this privacy policy will remain effective, even if the Terms and the agreement between us are terminated and you are no longer using the Services, the Applications or the Site.

Contact Information

To ask questions or comment about this privacy policy and our privacy practices or need to reach us for any other reason, you may contact us by e-mail at

Use Cases

A few creative ways to evaluate properties, generate leads, and automate marketing using Smart Alto. 

Conversational AI

Call motivated sellers and make live transfers, daily

Coming Soon

Hidden Listings

58% of all buyers have a home to sell. Use AI to find Listings Hiding in Plain Sight

Absentee Owners

Talk to in-state or out-of-state property owners to help them cash in on their asset.

Homeowner vs Renter

Separate the homeowners vs renters in your database

Gen Z Movers

Find owners between 24-32 years old who have lived in their homes 2-5 years. They represent 71% of movers in that age range.

Millennials Movers

Find owners between 33-42 year olds who have lived in their house for four to 10 years. They represent 66% of movers in that age range.

Property Evaluation

Quickly evaluate properties to find the best opportunities to grow your business with industry-leading data.

Senior Downsizers

Connect with empty nesters who live in two stories homes and may want to downsize.

Niche Based Listings

More than 60% of total home sales came from these four groups: veterans, single females, multigenerational households, and senior citizens.

Personalizing Your Messages

Make your outreach personal and relevant by including the address, bd/ba, school district name or 50+ other variables in your message.

Promoting Your Listings

Share your new listing with homeowners in nearby neighborhoods to encourage more selling activity.

Sphere Marketing

Stay in touch with your sphere and inner circle with home value emails, neighborhood event reminders, and GIF emails.

A/B Test

Discover which message or headline or angle works best for different property owners with A/B test.

Automate Your Follow-ups

Ensure consistent and timely sales outreach across email, SMS, phone and social media by automating your tasks.

Monthly Home Value Emails

Establish yourself as an authority by sending home value emails and SMS to property owners in your area.

Home Anniversary Messages

Remind homeowners they don’t pay capital gains tax on the first $250k if they lived in their home the past two years.

Facebook Ads

Download our data to create a custom Facebook audience and run ads to complement your other marketing efforts.

Use Cases